December 15, 2017

How To Make Money On The Web With Affiliate Links

Here’s my latest post for my KosherWorkaholic series.  I hope you find it useful.  If you do, please feel free to share it with others.

Do you ever wonder how all of those blogs make money?

Here’s the simple answer.  If you have a website, email list or a strong social media presence, spending just an extra hour a week on some affiliate marketing can help you monetize your website; ie, make some money from it.  And don’t we all want to make a bit of extra money!?

Affiliate marketing is very simple and what you put in, is easily what you get out.  For example, if you spend an hour a week on it, and you already have a loyal blog following, or a nice size email list, a strong Facebook, LinkedIn or Pintrest following, then you will easily be able to collect anywhere from a few hundred to a few thousand dollars a month from it.  How much  you make will depend on how much time you put into it.

What is Affiliate Marketing?

Affiliate marketing is when you recommend a website or a product to your readers on your blog or facebook page.  You have code attached to that product recommendation, what we call a ‘link’.  When a reader clicks on that link, called a ‘click through’ and purchases the product you recommend or clicks a few more times, (depending on the specific terms of that affiliate), you make a few cents or dollars.   Its very simple.  For example, if I tell you that CPA/DNA Dedicated Media is my favorite affiliate marketing program and the one I recommend you join first because they provide you with amazing support, training and hold your hand throughout your relationship with them, and you click here to join, I’ll make my commission at no cost to you.  Actually, I’ve helped you make money and in return, seemlessly, you’ve helped me.  Its that simple.  So, I hope you will join Dedicated Media’s affiliate program to test this out.

So, here are some of my favorite Affiliate programs that I recommend you join, if you are interested in making some extra money.  The list below is all affiliate links so if you click on one of these links and join I make a few dollars for providing you with what I hope is a quick and valuable lesson on affiliate marketing.  All of the affiliate programs I’ve listed below are free to join with no strings attached.  If you make a referral, you make your commission.  Straight forward and simple.

It is important to note that if you are using affiliate links on your website or blog, you must by law, comply with the FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising have a disclosure somewhere on your site explaining that you are using affiliate links to help fund your website.  Here’s the disclosure policy I use on my KosherShopaholic site.

Here’s a list of my favorite affiliate marketing programs.  Click through, read up on them, start using them and begin to make some money.  And please do let me know how it goes!

CPA/DNA Dedicated Media


Become a StudioPress Affiliate and Make Money!



What is Social Media, What is Twitter and How Can we use it for the Good?

As I sit here working on my article about how Social Media was used to help raise thousands upon thousands of dollars and to rally thousands upon thousands of volunteers to help in the Hurricane Sandy aftermath, missiles are being launched on our Israeli brethren by Gaza.  And how do I know this?  Because I am watching a live twitter feed from the IDF.

Live Twitter Feed from the morning of November 15, 2012

“IDF@IDFSpokesperson,‘ Good morning to our friends in #America. While you were sleeping, 3 Israelis were killed when a rocket hit their house’.

IDF@IDFSpokesperson, ‘Breaking: A rocket fired from Gaza struck an open area near Rishon LeZion, a city with more than 200,000 people. #IsraelUnderFire’.

IDF@IDFSpokesperson, ‘Our latest count: 245 rockets have been fired from Gaza into Israel since yesterday. #IsraelUnderFire’.”

What is going on here?  Well, first its war.  May HKBHU protect all of k’lal yisrael especially those harmed by Hurricane Sandy and in Eretz Yisrael right now and may #PillarOfDefense be over with no casualties before this article is published. Second, it’s unadulterated news, a way to circumvent media biases and the miscommunication that occurs through the traditional media game of broken telephone.  Facts and information are being transmitted, or rather in social media speak are ‘streaming’ in real time, live, directly from the source.
@IDFSpokesperson is exactly that.  A spokesperson from the IDF who set up this twitter handle which is another word for a stage name (@IDFSpokesperson is a twitter handle) so that he can transmit information or have a conversation, open to the public, through the open media waves of social media, in this case, through Twitter.  And, I found this Twitter Feed through my Facebook Page.  I know, for those who are new to social technology, this may all be a bit confusing.  Let’s break it down.

What is Social Technology?

First, let’s explain social technology, otherwise known as social media.  Social Media is the revolutionary transformation of media, going from a top-down broadcast model to one that now allows what was once a passive audience to communicate with one another and take part in the content creation.  It is a new media-age form of communicating information, communicating news and facts or just chatting socially and passing on jokes, slogans or news articles through the technology we know as the Internet.  Social Media allows regular people to communicate with each other in real time. Officially, “social media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, video and audio”   Similar to text messaging but with more visuals, video and audio, an easier flow and much more appealing user interface, social media is a new way people socialize, raise awareness, market, sell and advertise their products, businesses or information.  It’s also a new way to chat
with friends, keep in touch and be social.

The main social media platforms today are Facebook, Twitter and YouTube with Google+, Instagram, LinkedIn and Pintrest also gaining in use and popularity.  While social media is a very important and increasingly necessary tool in marketing any business today, using it with filters and boundaries, as with anything on the internet, is very important.

Here are some very interesting social media statistics. Three out of four Americans use Social Technology.  Two out of three of the global internet population visit social networks.  Visiting social sites is the 4th most popular online activity (ahead of checking personal email). Time spent on social networks accounts for 10% of all Internet activity and is growing at 3x the regular internet growth rate, 13 hours of media is uploaded to YouTube every minute,  there are 100,000,000 YouTube videos viewed per day and 13,000,000 Wikipedia
articles.  In short, social media is not something that business owners can really ignore, if they are serious about growing their business outside of the heimish community.

What is Twitter?

Considered ‘microblogging’, Twitter is used to read, write and share messages of up to 140 characters. These messages, or ‘Tweets’, are available to anyone interested in reading them by simply following your Twitter handle like the one exampled above, @IDFSpokesperson.  Twitter offers a unique combination of open, public, and unfiltered information in the form of what’s been coined, ‘tweets’.  The @ sign represents your user name/twitter handle and the # represents a conversation thread that you can
post to or follow.  I’ve been following ‘ #IsraelUnderFire’ to stay up to date with the recent bombings in Israel through my Twitter Feed, which I showed you above.

Twitter is just communication in a new shape, but it’s also a platform for listening to the communication of others in new ways.

What is Facebook?

There are 5,000,000,000, yes, 5 billion minutes spent on Facebook each day.  Facebook is the largest social network in the world with over 950 million users worldwide. The average user has 130 Friends and spends about 20 minutes on the site 40 times a month.


YouTube, Google+, Pintrest, Flickr and Instagram are other popular social media sites.  YouTube, bought by Google in 1996 for a whopping $1.65 billion dollars is a video-sharing website where anyone can upload, view and share videos.   Google+ is the social networking equivalent of Facebook created and owned by Google. It offers a different user interface and experience and is competing fiercely with Facebook for marketshare and leadership. Pintrest is a virtual pinboard or bulletin board designed for people to organize and share all the ‘beautiful things’ they find on the web.  People use pinboards to plan their weddings, decorate their homes, and organize their favorite recipes.  Flickr is an online photo management and sharing application.  Instagram is a way to take photos and share them with other platforms like Flikr, Twitter and Facebook pages.

Hurricane Sandy Rescue & Relief Efforts

It’s no secret that technology can help us in many ways. What is amazing, though, is how wonderfully social technology has been
used to spread critical information and galvanize people into action.  During and in the aftermath of Superstorm Sandy, new facebook pages and Twitter streams were created so that average citizens and chessed organizations could follow live and in real time what was
happening throughout Hurricane Sandy and learn about the areas damaged, what areas were still out of power, needing relief and how to help.  One small example is, a Kosher Soup Kitchen run by a Chassidic Jew, who leveraged social media by sending out
Tweets and Facebook page updates to get hundreds of extra volunteers within hours to help them go from 500 hot dinners a day to 3,000.  At the last minute, after a request came in from the US Councilman, Masbia galvanized enough volunteers and donation money
to feed hundreds of relocated seniors hot meals during the heavy snow after Sandy on Nov. 7, 2012.  Masbia has continued to use the power of social media for the good by  raising thousands of extra dollars, galvanizing volunteers and gaining a much higher profile.  Social media helped numerous other organizations raise awareness, volunteers and money in relief efforts that are still ongoing today.

Social Media & The Israeli Defense Force

Perhaps the most breathtaking use of social technology has been seen this past week when the IDF declared war through their twitter feed, as shown in the examples above. They used social media as a way to spread the truth and create positive Public Relations. Calling it a ‘Twitter War’, combatting online Hamas’ use of social media to tell fabricated stories, the IDF used the same social technology the way smart businesses are using it today, to communicate the truth in a personal manner.  In doing so, the IDF and Israel has gained far-reaching support from around the world, changing again the face of war and brilliantly bypassing traditional media and create a flurry of positive public relations and support.  Consider this, from The Jewish Press on November 16, 2008

“Now the official Twitter account of the Israel Defense Forces’ live-tweeting its assault on Hamas may well be the most meaningful change in our consumption of war in over 20 years. This is something new…the other thing that makes this new, besides routing around the traditional media, is that we’re looking at a stream. This is truly war in real time. We’ve watched war “live” before, but not like this: There are no commercial breaks, no talking heads, no ticker tape running at the time. It is as unending and infinite and microsecond by microsecond as the speaker wants it to be, limited only by Twitter’s current technical limits.  Most importantly, though, consider this: A country can declare — via Twitter — that it is at war. If that doesn’t make the Internet real, I don’t know what does.”

Technology is shifting power away from the editors, the publishers,the establishment and from the media elite.  Now it’s the people who
are in control.  Here’s a beautiful request from ‘an Israeli citizen’ expressing the positive power of social media:

“You hear the news, you check on our safety, you care and you are worried. Your concerns and well-wishes are greatly appreciated and they strengthen us. Thank you. Big time. But we are at war here. A real, seriously real war. And you – each of you can, should, must help. We’ll take the rockets. We’ll endure the missiles. We’ll send in our soldiers on-foot to Gaza to destroy terrorist hideouts, to detonate missiles launching pads, and to target suicide bombers on-rout to kill more of us. Rest assured, we will do all this. But YOU have a role in this war too – an important role, in an important battle. It’s the war against lies and deception, the war against misinformation and ignorance, the war against cheap propaganda and sheer hatred spared by the Palestinians and the news media behind them. When you see a post you care enough to like, care enough to share. Share the truth, share the information, let everyone know. Its’ a battle as important as the one we’re fighting here, and can literally save as many lives if not more. Don’t just like. Share. Educate, and spread knowledge. Share. Do your part, help us, fight with us. It’s the littlest you can do, and it’s the biggest thing you can do. For us, for you, for peace.  Make your posts public, and share them.  Thank you, with much love.”

On the flip side, information always needs to be filtered and some wisdom or chochma should be used when you post things on any social media site.   As reports of bomb sirens went off in Tel Aviv, there were others warning not to share specifics about where the bombs were landing since Hamas was also monitoring social media and twitter feeds….

The Israeli Defense Force has issued a warning to all Israelis on all social networking sites. Their warning urges Israelis not to post information on Facebook or Twitter about where rockets are falling and where sirens are being sounded. Hamas intelligence, IDF is warning, is closely monitoring Facebook and Twitter for such information; they’re then using that information in recalibrating their firing angles in order to target the rockets more efficiently.  We are living in a new world, in which common citizens can distribute information to millions. Terrorists know it. And it’s changing the very nature of war.”

With that, I hope you have a much better understanding of how Social Media and Technology is playing an increasingly important role in the events that are reshaping our lives right now.

In my next article, I hope to discuss how to use Social Media to help grow your business.

Book Review: Briefcases And Baby Bottles

I recently had the privilege or reading Briefcases & Baby Bottles, The Working Mother’s Guide to Nurturing a Jewish Home,  for my KosherWorkaholic series on my website.  I found it to be a wonderful resource of support, suggestions and tips for all Jewish mothers, whether they work outside the house or not.

Written by a very insightful Social Worker and mom to 4, Tzivia Reiter, who lives in Passaic, New Jersey, it is a deep and professional work on many levels filling a gap in parenting guides.  First, as a working mother in a helping profession like Social Work, Tzivia Reiter easily connects with the quintessential struggle of all mothers; struggles such as separation anxiety, guilt over leaving children with other caregivers, time management, burnout, balance, personal space and the desire to raise healthy, successful children.  The book takes a professional approach both in the way the research was conducted, by interviewing Jewish Orthodox working mothers to discuss both their struggles and triumphs, while also offering coaching and success tips throughout.

Briefcases and Baby Bottles, ‘The Working Mother’s Guide to Nurturing A Jewish Home’, was written through the lens of not just one working mother but the hundreds of Jewish mothers who were interviewed for the book and whose quotes can be found throughout the book.  For each struggle that a mother may discuss, there are also success tips to help deal with it.  Some of the topics discussed in the book book include:  learning how to let go of guilt, maintaining a
positive attitude, learning to create your own work/family balance, making the most of the time you do have with your children, giving your marriage the
attention it deserves.  The book also offers resources for the working mother, tips on finding the right child care provider, tips on easing the morning and evening crunch and even includes insightful interviews with what Tzivia calls, ‘The Real Experts’, children of working mothers.

Reading this book is excellent therapy.  To be expected as it is written by a well-seasoned therapist herself, Tzivia has a successful career as a Social Worker with OHEL Bais Ezra.  The guide helps Jewish Orthodox women recognize that their struggles, fears, and guilt along with their joys and hard work are normal and healthy.  The book provides us with a support system and benchmark to help us focus on successfully nurturing our Jewish homes.

While there are many, many parenting guides out there to help working mothers, before now there were none that focused on the Jewish Orthodox woman and her unique philosophical way of life.  In Briefcases and Baby Bottles, the struggles and triumphs of a woman who is both striving to provide her family with
Orthodox values  while also working outside the home has been nicely presented, providing our little frum corner of the Universe with a guide to emotional health and success.

This book makes for easy and enjoyable Shabbos reading.  It would also make a great gift for your sister, friend, mother, daughter or spouse.  Whether she works from the home, out of the home or in her home, Jewish mothers are always striving to nurture their homes and now we have a great resource to help us.

You can buy Briefcases and Baby Bottles online through these links on Amazon or Feldheim Publishers.


Michaelangelo and the Secret of a Satisfied Customer

My husband and I went on a mini-vacation consisting of one night in a fancy hotel in the heart of Manhattan.  I heard a lecture a while back from a big Rabbi who said that every married couple should go away overnight, without their children, at least once a year.  So, following this sage advice, we left our kids with trusted adults and off we went.

My husband had done some research and booked us in a fancy 5 star hotel in the heart of Times Square for a great price, of course.  We arrived at the Michaelangelo Hotel, decorated in fine Italian style marble and paintings, true to its name.  After checking in and going up to our room, we opened the door to find ourselves in a lavish and huge 1 bedroom marble suite, complete with sitting room, desks, walk in closet/ bathroom and king size beds.  We could have easily slept our whole family in this suite.  My first thought was that my husband made a mistake.  Maybe he booked the $2,000 room instead of a $200 one?  He assured me that he hadn’t made a mistake, maybe the hotel just upgraded us?  Imagine, a free upgrade in the heart of New York city…it didn’t seem possible.

When we made our way back downstairs I stopped by the reception desk, just to make sure we weren’t going to be billed an extra $1800 for our room.  As I approached the desk, the receptionist said, “Mr. & Mrs. Raff, how can I help you?”  Impressed and beginning to really feel like a VIP guest, I told her, “wow, you remember our names?” to which she replied “I should remember your names you have the best room in the entire house”.  “Yes”, I said, “how did that happen?” to which she replied,  “Oh, well its our hotel policy to randomly pick a customer to upgrade on a regular basis and you were the lucky couple for tonight”.   Now, that’s customer satisfaction.  Imagine how special and happy we felt.  Not only did I feel like Hashem was smiling down on our little vacation away from the kids, thusly alleviating me of all my guilt for leaving them, but I knew that this story would also give me the material for a great lesson about the elusive yet important concept of ‘customer satisfaction’.

Most people who run their own businesses are often unsure about the best way to satisfy customers. The best way to satisfy a customer, ensure a repeat business from that customer and positive reputation (remember, with social media and blogging today the word about your business can spread fast) is by fulfilling the concept of  “Underpromising and Overdelivering”.  I expected a fancy hotel room.  I got a fancy hotel suite.   As a result of lowered expectations and the hotel delivery of superior service, my satisfaction and happiness with the hotel was over the moon.  So much so that I’m writing an article bragging to thousands of readers about how wonderful the Michaelangelo Hotel is.  Had the hotel done the opposite, “Overpromised and Underdelivered” where I expected a fancy suite and gotten a mere room, I would have been very dissatisfied and probably would have not only never returned but
would have warned others never to visit there as well.  So the hotel, in its wisdom, has a policy that whenever the best suite in the house is empty, they randomly give it to a customer for the night.  Rather then leave the suite empty, the small cost involved in cleaning it again is clearly worth it for them since its such a valuable opportunity to fulfill the best customer satisfaction adage of all time, “Underpromise & Overdeliver”.

By randomly upgrading patrons, the hotel turns an empty suite into a thousand dollar marketing opportunity to create a company culture and atmosphere that is focused on customer satisfaction.  As a business coach, I always advise my clients that in all that they do, from their mental checklist of values to
fulfill, make sure that their business actions lead to ‘underpromising and overdelivering’ to ensure that they have satisfied customers.  And if you’re not convinced that its important to your business’  success to satisfy customers, think about how much less it costs to retain an existing customer compared to the cost of going out and finding new ones…..

Siyum HaShas Tickets & Learning With

This year’s Siyum Hashas will be held in New York City on August 1, 2012 with 94,000 participants.  Tickets Are Available At

Siyum HaShas is the culmination of a seven and a half year cycle of learning through which participants learn all 2,711 pages of the Babylonian Talmud. This summer’s Siyum HaShas, a celebration of Jewish learning, will host 94,000 participants. is a new project spearheaded by Partners in Torah with the goal of uniting Jews across America from all walks of life, from different backgrounds together, in person, to honor both Judaism and Jewish learning.   MySiyum aims to enable Jews from all backgrounds to participate in this momentous event. The organization has reserved a block of 11,000 seats, which it will provide to any Jew who wishes to share in this epic occasion.

On its website, offers visitors the ability to purchase tickets for the Siyum HaShas as well as a chance to prepare for the Siyum Hashas by making their own Siyum from a selection of manageable texts. Through its parent organization, Partners in Torah, will match anyone interested in completing a Jewish text with a free, over-the-phone mentor who will assist them in achieving their goal in time for the Siyum Hashas which will be held in New York City on August 1, 2012.  Although finishing a text is not required in order to attend the event, doing so will give participants an additional common thread with others there.

“It’s been a long time since we stood together – too long,” noted Rabbi Gewirtz of PartnersInTorah. “Now is the time for all Jews to celebrate Jewish learning, Jewish life and beauty of the wider Jewish community.” is a project of Partners in Torah, a free Jewish learning program that pairs students from across North America with Torah ‘mentors’ for weekly study by phone about all Jewish topics. Partners in Torah supports 8,000 learning sessions per week, and has successfully engaged over 45,000 students since its establishment 19 years ago.

Win An iPad 3

MySiyum is also offering you a chance to win an iPad3.  Here are the details of the contest.



Win Your Dream Office!

Run your own business?  Have a home office?  Want to win a Free Office?  Staples has a really fun contest for you!  Anyone can enter to win their dream office by using their virtual office builder tool to build their dream office, selecting up to $5,000 in products for a chance to win these products along with an extra $500 gift card.  You can enter a new dream office each week to increase your chances to win!

You can visit their Win Your Dream Office App here to enter.

Here’s the dream office I created!

Great ShopYourCloset Event at Sareka in Monsey

Save 20% on all purchases, get $20 free gift certificate & shop with a personal shopper!

For those who live in the New York, Northern New Jersey area – don’t miss this great event!  Eve Cantor, personal shopper and owner of ShopYourCloset will be at Sareka on Saddle River in Monsey this coming Tuesday, June 5, 2012 from 11am – 2pm.  Eve can help you put together a new spring/summer wardrobe, they’ll be serving kosher snacks and offering HUGE savings!  I’ll try to stop by as well – so if you are there and see me – make sure to come say, ‘hi’!

If you want to learn more about Eve’s shopping services you can visit the review I wrote of her here.

Sareka is located at 304 Saddle River Rd., Monsey, NY.

The 7 Habits Of Highly Successful Jewish Women Entrepreneurs

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What is an Entrepreneur?

To understand what a successful Jewish Woman entrepreneur is, we should first define entrepreneurship.  Entrepreneurship is not reserved only for serial successes like Facebook billionaire Mark Zukerberg, real estate mogul Donald Trump, or Bill Gates or Henry Ford.  Nor to Anita Roddick (founder of The Body Shop), Martha Stewart (we all know her) or Ruth Handler Barbie (against her husband’s advice, she created the first Barbie Doll and featured it the New York Toy Fair in 1959).  An entrepreneur is, quite simply, anyone who starts or creates a new business – whether she’s a creative blogger, writes a book, invents a toy, opens a boutique, has a consulting business, or a therapy agency, she can be considered an entrepreneur.

Many Jewish women have and continue to be successful entrepreneurs.  The famous Schicks bakery in New York was founded by an jewish orthodox woman in the 1940’s.  As a US immigrant widowed young, with children to support, she wrote to her uncle in Hungary to let her return to war ridden Europe.  He wrote back and told her that Europe was no longer safe – she should to bake challah for the blessings it provides, especially in the area of parnassah (income).   And bake she did.  She baked and sold and baked and sold.   She became well-known not only for her delightful Challot but for her generosity and talent that resulted in an empire and legacy to pass down to her great grand-children.

It was also a group of wealthy Jewish women entrepreneurs who started the entire field of social work.  They got together and went door to door checking on the elderly and impoverished, bringing them food and medical aid during the Great Depression of the 1920s.  FEGS, one of the largest social service agencies in the United States today, is a direct result of these women’s efforts.

Entrepreneurship is defined as well as someone who “shifts resources from lower to greater yield.”  Sound familiar?  Jewish women are uniquely charged with the responsibility of creating something from very little – churning wheat into challah like Mrs. Schick and turning little children into responsible adults.  In essence, then, we women are all successful entrepreneurs:  as wives, mothers, and again as business women.  That being said, however, there are still some common traits that lead to exceptional success in business.  Here are the 7 Habits of truly successful Jewish Women Entrepreneurs, derived from my years of studying , teaching, and coaching entrepreneurs–not to mention being one myself.

The 7 Habits of Highly Successful Jewish Woman Entrepreneurs

1- Successful JWE’s are authentic – they are true experts at what they preach and market because, let’s face it, the market is transparent and copy-catters have very short life-spans.  They do what they are passionate about, and it shows.  They create expert organizations that are fun and safe places to work.

2- Plan – successful businesses are built on professional marketing and business plans.  Anyone who wants to run a successful business should at the very least, sketch together both such plans.  There are plenty of free templates that you can find on the internet and to help you do so.  Writing a business and marketing plan accomplishes three main goals:

  • It helps get you, the business owner, focused and thinking about  critical details that you may have otherwise overlooked
  • It helps you see if your idea is realistic and viable before you waste any more time and money on it
  • It allows you to raise capital and resources for your business.  The best way to raise capital for your business is by bringing a sound business plan to a bank and/or private investor.  When a potential investor sees that you are well organized, thought out and planned-out they will be much more likely to give you the money you need to start and grow your business.

3- “Just do it.” No, this isn’t an old Nike campaign and it doesn’t contradict #2 above.  While I’m a big advocate of using Marketing and Business Plans – spending too much time on planning and perfecting can take away from the organic and creative nature of entrepreneurship.  Too much time ruminating about something can be counter-productive.  A healthy balance is required.  Most successful entrepreneurs just begin building, creating, selling.  They don’t wait for the funding, customers, or even approval.  They move and keep things moving.  Market timing and instincts are as critical to success as anything else is.  Waiting and planning for too long can leave you on the sidelines instead of in front place.  It can also de-motivate your employees or partners.  Ever wonder why there are always ‘bugs’ in the newest tech gadget you are using?  Why it’s released only a few months before the next bug free version is ready?  Because time to market is critical.   Many people can say about the newest success – ‘I had that idea too’ but only few people actually ‘do it.’  The successful JWE’s marketing and business plans are usually developed while she’s in the midst of doing.

4- Perfection?  The  successful JWE is not afraid to make mistakes.   While she may demand perfection, she is smart enough not to wait for ‘perfection’.  Perfection is an elusive target that changes and grows along with us.  Waiting for something to be perfect will often mean that you never really do anything or you do it too late.

5- Commitment: Successful JWE’s understand commitment.  A big misconception is that if you run your own business you won’t have to work as many hours.   In fact, the exact opposite is true.  To start and run a business successfully, expect to put in over ten hours a day…for the rest of your life. The benefit is that your schedule can be very flexible and you can choose which of the +10 hours each day you are working.   There is a direct positive correlation to the amount you put into your business and the success you get out of it.  The same with children.  Meaning, the more time and energy you put into it, the more successful you will be.  And vice versa – as soon as you slow down, your personal investment of time, your business success will slow as well.

Another big misconception is that once you build a business, you can just sit back and reap the profits, letting it run by itself.  This only happens after 20, 30, 40 years, similar to investing smartly in the stock market.  Do not start a business if you are not willing to devote yourself to managing it for most of your day, every day.

6- Good Character traits– If anyone ever watched The Celebrity Apprentice, the highest rated TV series in America over the last few years, collaboration, support, and helping are not traits the celebrities model as they compete to build the most successful projects and businesses.  These TV shows are simply not realistic models of success.  Becoming a charismatic leader and creating a trusting, open, civilized corporate culture, along with collaboration, support and teamwork have been proven time and again in academia and real world case studies to be much more successful than what’s modeled on popular TV shows.

Good character traits may also be the only factor that is most unique to women and especially to Jewish women.  Such values are core Jewish values and women, by nature, exhibit these character traits.  While corporate America may try to stifle such traits, it is the confident woman who is always supportive of others, regardless of what they can get in return.  The successful JWE is successful because she has set up for herself a network of support and guidance and is at the forefront of supporting, mentoring and guiding others to success.  The successful JWE intuitively understands – her success means my success.  Her success is a model that I can learn from.   JWE’s network, teach, mentor, support, and motivate each other to succeed.

7- Finally, let us not forget the spirituality inherent in all Jewish women. This is the real secret to our success:  our intuition, character and understanding that all success comes from the One Above.  These traits, intrinsic to a Jewish women and bred in her value system, naturally lead us to success.

What do you think?  Can you see yourself in any of these traits?  What traits do you think lead to success as a Jewish Woman Entrepreneur?  Let us know in the comments below.

Shlissel Challah: A Key In Your Challah, Money In Your Pocket

Key Challah from

There is a cute Jewish custom to bake a Key shaped or “Shlissel” (in Yiddish) Challah on the first Shabbos after Pesach. This happens to be this coming Shabbos, beginning Friday night April 20, 2012.  Baking this key or ‘shlissel challah’ is supposed to be a good segulah (omen) for livlihood, money, prosperity, ‘parnassah’.  Now who doesn’t need that!

Some people actually bake the challah in the shape of a key.  Others, like me, put an actual key inside the Challah dough before baking it while others place the seeds on top of the Challah in the shape of a key.  I take a key, wrap it in aluminum foil and place it into the challah as I braid it.  Pretty simple.  My kids happen to love this custom.  They can’t wait for my husband to cut into the challah and find the key!  

One reason we bake a Shlissel Challah right after Pesach is to ask Hashem (G-d) to unlock the gates of sustenance for us so that our efforts provide a comfortable livelihood for our families just like He did for our ancestors during the time of Passover, when the manna fell from heaven to feed us as we wondered through the desert.

I love baking challah on a weekly basis for many reasons which I’ve discussed in this post on baking challah here.

For your inspiration, I’m reposting below my heavenly Challah recipe which calls for nothing more than your two hands and a big bowl – no expensive Bosch or Kitchen Aid electric mixer required.

The Kosher Shop-a-holic Challah Recipe (careful, it is addictive!)


5lb bag of flour (sifted)

1  1/4 cups sugar

4 generous TBSP of dry yeast

3/4 cup of oil

4 cups of warm water

6 eggs (4 for dough and 2 for topping)

2 tbsp salt


Preheat oven to 350F.

Pour the flour into a very large bowl and make a well in the center.  Place dry yeast into the center well.  Add 1/4 cup of sugar and 1 cup of warm water and a handful of the flour into the center well.  Let it bubble up for 5 minutes.  The dry yeast can be mixed into the flour mixture itself without hurting the dough in any way but I like to put it in the center and watch it bubble up.

Add 2 tbsps of salt around the edges of flour

Add 1 cup of sugar to the flour

Add 3/4 cup of oil (vegetable or canola) to the middle

Add 4 beaten eggs to the middle

Add 3 cups warm water to the middle

With your two clean hands begin to mix all the ingredients together.  It will start out very wet and then get thicker and dryer as you begin to knead.  I usually knead for 5 – 10 minutes.  Keep kneading until its desired consistency.  It is ready when no more of the flour mixture sticks to your fingers or to the sides of the bowl.  If it is still sticky add more flour a few tablespoons at a time until desired consistency.  Once it reaches desired consistency I give it a few good punches, spray some oil on top and cover it to rise for 30 minutes.

After the 1st 30 minutes of rising, punch it down again, spray it with oil and let it rise for another 30 mins.

After the second 30 minutes of rising, punch it down again, spray with oil and let it rise for another 30 minutes.

After it has been rising for 1 1/2 hours with 2 punch downs in between, you are ready to ‘take’ the Challah, make your Bracha and shape your challahs.

I usually make 5 –6 large 3 braided challahs because its simple and pretty.  To make 3 braided shapes, cut your dough into 12 or 18 even strips that resemble  thick ropes and braid three strips together at a time.  Place into pans that are well oiled or lined with parchment paper.

I also make small individual rolls for my kids to munch on.  The rolls are easy to make you just take one of the ropes and knot them and place in small round pans.

After shaping the dough, mix together 2 egg yolks and 1 egg white and gently brush the mixture on top of the dough to give it a nice dark shine.  You can sprinkle sesame and or poppy seeds for decoration at this point.

Let the shaped dough rise, covered, for another 30 minutes.  That’s a total now of 2 hours rising time from the beginning.

After the shaped dough rises for 1/2 hour place in the oven at 350 for 30 – 40 minutes.  My challahs are thick and rise high so I find that they need 40 minutes while the rolls need 25 minutes.  When ready let them cool on a cooling rack.  I make my challahs on Thursday night and freeze them in air tight large ziploc bags as soon as they cool off.  I warm them up before serving them on Friday night and they are out of this world delicious.

PS – don’t forget to make my awesome tomato dip to go with the challah!


Make-Up That’s Kosher For Passover, Shabbos & Everyday

A few months back I reviewed this awesome line of make-up by Shaindee Costmetics here.  Shaindee recently contacted me to let me know that she has a very exciting new product out: long lasting stain lipstick glosses that are CARMINE-FREE & 100 % Kosher for Passover and year round.  They come in pretty pinks, purples and reds.  They also have a long-wear, 2 day liquid eye-liner which I personally love since, as a liquid it never smears and I don’t have to worry about it wearing off during a long Shabbat or 2-3 day Yontif that you can shower and swim in.

Shaindee told me that she understands how hard it is to buy cosmetics online online, so she helps make it much easier by offering a personalized approach to the impersonal.  Customers can email her pictures of themselves, telling her their make-up likes and struggles and she recommends colors and products for them.  She almost always gets it right.  For instance, I have a problem with eye-liner, within an hour its always smudged down my eye giving me tired-looking black eyes.  Shaindee sent me her long lasting liquid eyeliner to try special for this coming yontif & I put it on and 8 hours later its still fresh as new!  Thank you Shaindee!

ShainDee’s products are sold all over the world, including places as far reaching as Israel, Australia, England, Canada and Panama. The high quality line of kosher for passover make-up is available for purchase online here or in some select stores.  To learn about their various make-up and how to apply it before Shabbos, on Shabbos or anytime, you must check out her wonderful HOW-TO-APPLY-MAKE-UP VIDEOS.

For those people who use Shabbat makeup they have the most user friendly colors and product that work well with skin tones and are easy to
apply.  They have mineral foundation for normal to dry skin and duo foundations for oily skin.  Both do an amazing job concealing and even-ing out the
skin without looking and feeling like a mask.  Shaindee tells me that “we always tell our ladies that we want out product to bring out their best feature. people should say they look beautiful not that they are wearing beautiful makeup“. The same foundations can be used for  long lasting for the ladies who do not hold by shabbat makeup. It is in the way you apply them that  makes them  long lasting.  Make sure to watch her video on how to keep your makeup on or the halachot of applying Shabbat makeup.

By the way, the new spring colors that just arrived are ivy green and blue.  Click here to visit ShainDee Cosmetics, view the how-to videos, ask Shaindee a beauty question or purchase some Kosher L’Pesach & everyday cosmetics.