I was invited to go on a private media tour of the Manischewitz Matzah factory in Newark, New Jersey. They are at the end of their Shmura Matzoh run for the Passover season, 2012, and allowed us in to watch as they made the last few batches (or few thousand boxes) of shmura matzoh. Next week, when most of us Jews are turning our kitchens over to ready-for-Passover dishes and utensils, the Manischewitz factory will already be turning thier Kosher-for-Passover factory back to year-round, non-passover status (not to worry, they shut down the entire week of Passover)!
With my handy iPhone 4, I was able to take some magnificent pictures and videos of the matzoh making process in their new state-of-the-art facility. I’ve compiled them into a photo-journal for your enjoyment.
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- me & the gals from The Jewish Standard
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- Rabbi Hayum our awesome tour guide – notice the Bracha?
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- Vats mixing the flour & water
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- slicing the flattened dough on the conveyer belt
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- On its way to the oven with quality check mashgiach in place
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- Unused ‘waste’dough is sold as animal feed
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- Going into the ovens
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- Matzoh right before it goes in the oven
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- The Ovens
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- The Ovens
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- more of the factory
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- Sophisticated computer to check timing for 18 min shmura
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- Me & CEO Paul Bensabat
great photo journal! check this week’s jewish standard too..happy passover!
We are using the story of the excellent and uniqe quality process, at the Manischewitz production line, as an example of a best practice for a corporate training event. I was wondering if you might be willing to share your excellent photo’s for a poster we are creating for the event.
Thank you,
Marie Murphy
908 941-1895
Sure, Marie. I left you a voicemail. I look forward to speaking with you.